However, the number of individual designers is projected to decrease by about 4% between now and 2029. Bureau of Labor Statistics (BLS), there are more than 250,000 graphic design jobs in the United States. And AI is certainly cheaper, given that many of the design sites provide free designs.Īccording to the U.S. However, what humans provide in terms of quality, AI may make up for in quantity graphic designers tend to take longer over individual projects, while AI design can be produced almost instantly, drawing from a library of pre-loaded imagery. So human designers are necessary, and AI design has its place. Human graphic designers are needed to facilitate the understanding of more abstract concepts and how they fit into the message of the project. A concept like ethereal punk would differ greatly from region to region and culture to culture, stemming from the individual perceptions of graphic designers. To date, we haven’t come across AI designers that can adapt, let alone differentiate, cultural nuances in designs. But AI, generally speaking, lacks the awareness of what those descriptors translate to in terms of visuals - although it can be amusing to see how AI interprets concepts like “ethereal punk.” Those are the types of descriptors that entrepreneurs use in creative briefs for their brands. How would an AI designer draft a brand visual that’s noted as “ethereal, punk or friendly”? What about one that’s listed in the brand specifications as “sleek, quirky or funny”? ![]() ![]() In the end, what it boils down to is the human touch.ĪI design is useful to a point, but you’re never going to get the understanding of the personality behind a brand, for example, by inputting design factors. With all the time and effort that goes into building AI design tools, it’s certainly worth asking whether those tools could be doing the job of a human designer.
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